St. Louis, MO, December 19, 2007 -- A new Lion's Choice® franchise opened on December 17th at Fort Myers Shores in Fort Myers, Florida. Under the direction of store managers Kevin Jordan and Merina Torrez, this location has approximately 30 employees.

Address:
Fort Myers Shores
14352 Palm Beach Blvd.
Fort Myers, FL 33905
(239) 337-5898

About Red Lion Beef Franchise Corporation:
RLB Franchise Corporation is the franchising company of Red Lion Beef Corporation, who is famous for their development of Lion's Choice® restaurants in the St. Louis area. Known for serving real roasted-beef sandwiches, Red Lion Beef Corporation and RLB Franchise Corporation adhere to a steadfast commitment to service, respect, quality, value, cleanliness and responsiveness with respect to dining customers and fellow associates of Lion's Choice®.