For the 4th year in a row, Lion's Choice sponsored the Lion's Choice® Legendary Softball Game. On June 21, 2007, 40 Lion's Choice® fans gathered on the familiar grounds of Busch Stadium to play a friendly game of softball.

In 2006, all St. Louis Lion's Choice® locations had entry forms available for customers to enter this contest. By entering the contest, fans had the opportunity to win a spot on the Legendary Softball Team and play a very memorable game of softball at Busch Stadium. The original game was scheduled to be played in 2006, but due to World Series scheduling, the game was postponed until this summer.

The Blue Team was managed by St. Louis' very own radio personality McGraw Milhaven. Vic Purcelli, another St. Louis favorite radio personality, managed the Red Team.