History

Founded in 1967


 

A unique restaurant concept and business venture was started by our founders, Marv Gibbs and Clint Tobias. The idea was to open a quick serve restaurant that served freshly-prepared sandwiches made with high-quality top round beef, slow-roasted every day in the store. They wanted to offer an alternative to the burger chains. The original name was Brittany Beef, but they quickly changed the name to Red Lion Beef House.

 

The first store was located in Ballwin, MO and was an instant hit.

 

Two years later they opened the second store in Creve Coeur, MO and changed the name again  to Lion's Choice. For over four decades, Lion's Choice has stood for high quality, nutritious, real beef sandwiches, and great service.


What makes Lion's Choice legendary?

It's the great-tasting REAL BEEF sandwich. Customers love our real, roasted beef sandwich, cooked medium, made to order, sliced thin, and served hot with a dash of secret seasoning on a buttered and toasted bun. The result is a moist, tender sandwich that is always hot, healthy, tasty, and keeps loyal customers coming back for more. 


Check out these pictures from our archives. 
Please send us your pictures and memories of Lion's Choice